The Pipes are Calling

October 27, 2010 - 10:02 pm

In a world of truly grim plumbing contractor brands; the opposite would be this:

the Scottish Plumber van

Not “Ye Scottish Plumber”, its The Scottish Plumber of Villa Park, Illinois. They took a novel approach to branding what can be a thankless job and an uninspired industry in terms of branding. And they went all in.

Their trucks. Their website. Their phone number. Their mascot. Their brilliant tagline. Even the service area on an embedded google map on their site is outlined in Scotch plaid. They OWN the Scotch-Branded plumbers segment of the US market. Or at least the Northeastern Illinois market.

Simply brilliant and well played. Huzzah!