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An Unfortunate Silhouette

March 27, 2012 - 12:05 am

northwest meat logo brand markIts a difficult design challenge to be sure. How do you make a logo with a guy wielding a knife look non-threatening? While the folks at Chicago’s Northwest Meat Company may have answered THAT challenge, they appear to have created a brand identity that doesn’t quite pass the Rorschach test.

A few questions:
– What’s going on with that butcher’s other hand? (That is a hand, right?)
– Is this guy ok? Looks like he’s about to fall over. Perhaps from sheer exhaustion.
– What’s he chopping on that block? Looks like it could be a human face.

Northwest Meat Logo on Truck

Yes They Do Have This Logo On Their Trucks

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