sand.blog is as an ongoing discussion about Branding and Identity Design, Logos, Brand Systems, Corporate Identity, Brand Signatures and Logotypes; with an emphasis on Chicago area corporations and startup businesses. We encourage your participation in thoughtful opinion, analysis, and commentary on the art and science of brand identity design.

sand.blog is published by Neil Sanders, Owner/Principal at Sanders Brand Identity and Consulting LLC, a Chicago-based Brand and Identity Design consultant firm focused on excellence in brand design solutions for corporate and startup clients looking to grow their business. Opinions expressed are solely those of the author and do not necessarily reflect the views of Sanders Brand Identity and Consulting, LLC.

This blog is intended primarily as an opinion discussion as well as a journalistic endeavor. If there are factual errors made in the blog posts, every effort will be made to correct them in a timely fashion. When posting comments or images on the blog, please respect intellectual rights and copyrights; as well as the thoughts and opinions of fellow commentators.